Tag Archives: advertising campaign

Department of Education Sets Out to Woo Top Students to Teaching: Hype or a Real Sea Change?

The federal Department of Education is spearheading an advertising campaign aimed at attracting top college students to the field of education. The campaign “…uses video spots and radio announcements that portray teaching as creative, invigorating and meaningful, and as compelling a career as medicine, acting or engineering.” The catalyst for the campaign is both the […]